Story
Founded by Niharika Goenka, a self-proclaimed food addict with a history of overtraining, bingeing, under-eating and downright gluttony.Arugula & Co. is a health food startup that has a single point agenda:to help you #eatmoreveggies. From her first diet at the age of thirteen, Niharika has had every protein shake, gone on every diet, and even completed a
Masters in Nutrition from Columbia University, only to stumble on simple truths: nutritious food is that which is closest to its original form, ingredients you don’t recognize are not food, and lastly, flavor satiates, food never does.
Arugula&Co. is the story of Niharika’s fifteen-year journey to better health.
Confused about healthy eating?
Don’t worry, we have you covered.
REAL OR
NOTHING
Vegetables and Fruits can only be good for you, added sugars are horrible if your food doesn’t rot it isn’t food if the product you buy contains ingredients you don’t recognize don’t buy them. Pro tip: check out our ingredients list for reference.
FLAVOUR
FIRST
Eating in tune with your body doesn’t have to be boring. More often than not we miss flavors rather than food. So, we’re here to light the way to richer flavors, deeply satisfying meals, and healthier lifestyles.
EAT MORE
VEGGIES
The most impactful thing we can do for our diets is to fill half our plates with a variety of vegetables. Plants are just that powerful, and nutrition is just that simple. The only question is: how have you eaten your veggies today?